Most CEOs expect too little from HR—and that complacency is costing them competitive advantage. HR isn’t just a support function. When reframed and held accountable to financial outcomes, HR becomes an engine of execution, risk protection, and growth.

This article challenges both CEOs and HR leaders to stop playing safe. It shows how turnover erodes EBITDA, why diversity initiatives without enforcement backfire, and how leadership standards can become market discipline. The message is clear: HR exceeds expectations not by adding more programs, but by turning people operations into enforceable systems that show up on the P&L.

If you’re a CEO, raise your expectations. If you’re in HR, stop hiding behind sentiment. The companies that win are those where HR operates as infrastructure—not inspiration.

Most HR leaders are being graded on a scorecard they’ve never seen. CEOs don’t measure HR by programs, engagement scores, or awards. They measure by whether the business wins—and most HR leaders aren’t built to deliver on that test. Read on -